Deliberative Polling®: Texas Electric Utilities

Texas Wind Farm photo (cc): Chrishna flickr 3349867013Between 1996 and 1998, eight Texas electric utilities polled their customers to determine what energy options they preferred to meet future electric requirements.

Customers changed their opinions substantially based on the information they gained during the town meetings. The results were unanticipated by either the utilities or their regulators; both entities changed their level of interest in and commitment to renewables and efficiency as a result of what they heard from customers.