Citizens are often uninformed about key public issues. Conventional polls represent the publics surface impressions of sound bites and headlines. Deliberative Polling®
is an attempt to use television and public opinion research in a new and constructive way. The polling process reveals the conclusions the public would reach, if people had opportunity to become more informed and more engaged by the issues.
What is Deliberative Polling?
Recent Case Studies
Japan: Nuclear Power/Energy Sources
The central government introduced Deliberative Polling® to better reflect public opinion in compiling basic policies for nuclear power and other energy sources.
What's Next California?
A scientifically selected random sample of 412 registered voters from throughout the state participated in California’s first ever statewide Deliberative Poll on governance reform, in Torrance, CA. The turnout for the “What’s Next California?” Poll was unprecedented in the 17 year history of Deliberative Polling® and the participants came prepared and eager to share their views and engage with fellow Californians in discussions about how our state is governed.
A stratified random sample of 193 residents of Seoul and its surrounding metropolitan area gathered together in a large assembly hall of a regional training facility in the outskirts of Seoul. They were gathered to discuss various aspects of the Korean unification issue – the conditions, timing, and consequences of reunifying the two Koreas – and were prepared to tackle the issue for the rest of the weekend.
The first Deliberative Poll® held in Macao was on the subject of the Press Law and the Visual-audio Broadcasting Act.