Customers changed their opinions substantially based on the information they gained during the town meetings. The results were unanticipated by either the utilities or their regulators; both entities changed their level of interest in and commitment to renewables and efficiency as a result of what they heard from customers.
The Deliberative Polls combined telephone surveys with town meetings where customers learned more about energy choices and discussed energy issues with each other and with panels of experts. After deliberating, they responded to the initial survey again, this time on the basis of their informed opinions.
- Deliberative Polling® and Policy Outcomes: Electric Utility Issues in Texas Robert Luskin, James S. Fishkin and Dennis Plane
- Listening to Customers: How Deliberative Polling Helped Buld 1,000 MW of New Renewable Energy Projects in Texas National Renewable Energy Laboratory